IOA Growth Funnel
Profit & Valuation Drivers
Existing
Forecast
Leads / Prospects
?Conversion Rate
?
%
%
Customers
?Average Value Sale
?
$
$
Purchase Times
?
x
x
Revenue (Weekly)
?
$
$
Profit Margin
?
%
%
Profit
?
$
$
Total Revenue
?
$
$